Finding Balance and Inspiration Amidst the Hustle of Running a Creative Small Business

I’m writing this with a cup of coffee (black, always black) in hand, having skipped breakfast yet again, and streaming my favorite album to keep the creative juices flowing. This post may feel more like a stream of consciousness than a polished piece, but sometimes that’s exactly what’s needed.

Lately, I’ve been feeling tired. And the worst part is, I feel like I shouldn’t be. This year, I’ve scaled back on summer markets, yet the demands of running a creative small business seem heavier than ever. Last year, everything was new and exciting; I was officially official, riding the wave of first-year enthusiasm. But now, I have data to compare to, a growing to-do list, and an even more daunting credit card statement.

The market scene is just one slice of the business pie—or maybe it’s more like a quiche, with every part hearty and business sustaining. There’s the creative work, social media, lifestyle photography, product photography, writing blog posts like this one (which I sometimes wonder if anyone reads), accounting, bookkeeping, updating the website, applying to in-person events, attending those events, and—oh yes—trying to stay sane.

This year, I’ve had more creative ideas than I’ve had time to write down. There’s so much I want to create and share, but the lack of sales, coupled with the constant demands of running the business, managing home life, and working a full-time job that pays the bills, can be discouraging. Speaking of which, here’s a quick PSA: flu shot season is just around the corner! Make sure to get your shot by the end of October.

Maybe listening to “I Can Do It With a Broken Heart” while writing this wasn’t the best idea—or maybe it was. Knowing that even Taylor Swift was slugging on depressed AF reminds me that I’m not alone. It’s been a tough season for makers everywhere. Many people don’t feel like they have disposable income, so they either don’t buy or opt for cheaper alternatives from Amazon, Temu, and other fast-fashion retailers.

But let’s turn this around together. I promise to keep carving out time to create and be creative if you promise to support artists. Share our posts, buy prints, stickers, or t-shirts if you can’t spring for an original piece. Comment, send DMs, and let us know how our work resonates with you. We may create for ourselves, but knowing our art touches others brings more joy and inspiration than you can imagine.

Here’s to finding balance, staying inspired, and supporting the creative community—together.